Colorism, what is it, and does it still exist? If you’re unfamiliar with the term “colorism” it is essentially just as it sounds, discrimination or prejudice against those with darker skin tones. Those who exhibit signs of colorism tend to favor those with lighter complexions. It is prevalent in the fashion world. Celebrities’ photographs are often edited to make their skin tone appear lighter.
Colorism has a significant detrimental effect on those within the community in that it can lean toward Eurocentrism, and can a person’s self-worth not to mention the success and opportunities that are available to them.
The Origins of Colorism
It is easy to understand that the origins of colorism date back to colonization, and in the Americas, during the period of chattel slavery. European colonizers actually created a racial categorization system. Enslaved Africans with lighter skin tones were treated differently than their more melanated counterparts. This is no secret. We know that preferential treatment was given to the enslaved who worked in the homes vs. those who worked in the streets. And, we also know how and why some of the enslaved young children had lighter skin tones.
Colorism in Modern Society
Today, colorism in the Black community specifically appears as mentioned with celebrities; those with lighter complexions are often favored. They get more work opportunities and sponsorships. Ultimately, they get more money. But, it’s not just celebrities and rich people. This mentality also extends to education and employment and even in everyday scenarios.
Colorism can be prevalent in families as well; just as some family members may be considered “the one with the good hair,” skin tone sometimes comes into play. Elders sometimes pit children against one another based solely on how melanated their skin is. This internalized oppression is damaging and challenging to work through and out of, which is one of the reasons mental health care in the Black community should be a top priority.
It is important to note that colorism isn’t just an issue in the Black community. In some cultures, like India, lighter complexions are also favored. So much so that skin-lightening creams and methods can be found across social media.
What Can Be Done?
So, what can we do about the colorism that exists in the Black community? First and foremost, it’s important to of course recognize that it is a problem. Learning and knowing about Colorism, what it is, and does it still exists, is key. Raising awareness about its origins and how it affects people today is the second challenge.
Finally, representation matters. In both media and everyday life, we must amplify Black voices; of all sizes, colors, and presentations. We also need to celebrate all of our diverse skin tones. This means demanding the same from the companies that we do business with. But, the biggest piece of the puzzle is that we as a society need to dismantle white supremacy; on which colorism is based. Now, that does seem like a monumental task, but as citizens, we can contribute to the cause with our votes.
We need to advocate for ourselves. We have to champion policies that promote equality and representation. And, we must not stop doing so until colorism is no longer a part of our society. Finally, accountability is key. We need to hold ourselves and others accountable. That is most important if we want to permanently change how Black folk are viewed throughout the world.
